Showing 5 posts tagged articles
Like most people, I can generally tell within the first few seconds that I’m watching a car commercial; the camera angles, the music, the deep voice of the announcer. It’s doesn’t matter what brand or model; they all look the same.
Here’s a perfect example:
Earlier this year I traveled to the beautiful city of Paris and I, like many artists, made the pilgrimage to the worlds most famous museum, The Louvre. This is the place that holds art from the masters; Leonardo Da Vinci, Michelangelo, Delacroix, as well as 35,000 other pieces of art. Not only was it the first art museum ever, it was by far the largest.
On my way back from my trip I started to think of the other famous museums; The Metropolitan Museum of Art, Musee d’Orsay, Tate Modern, The National Gallery, and now The Internet.
My theory: Gap knew it was a crap logo.
Which is why they also knew that it would be get talked about…a lot.
How do I know they weren’t being serious with that 10-minute Powerpoint logo?
If they were serious they would have updated every single social media logo, email campaign header and info-graphic globally all at the same time. In store signage would already be on display and new gap hoodies would be available for me to purchase.
Why pay for a rebranding when the audience will do it for you?
Design websites around the world started contests to find a better logo.
Fake changing their logo was the biggest hook they could throw into this big ocean of a Internet and every single designer bit the line.
(update: They are sticking with old blue faithful, an opportunity missed in my opinion)
In regards to this post about starting a subscription plan for eatsleepdraw magazine >
quietbrava answered: In this day and age you’re going to START a magazine?
Why start a magazine?
Because the technology exists to self publish something that doesn’t have ads and doesn’t waste trees.
Advertising:
Lets talk about advertising in magazines for a second. Next time you pick up a
I’ve been reading alot more in that last 6 months and with Amazon being the leader in digital books, I’d like to get a Kindle; but there are two features missing from the Kindle that’s been holding me back. One feature is software related; the other is hardware related.
1. If I had a Kindle, and my friends had a Kindle, why can’t I borrow books from them?
Microsoft’s Zune player experimented with this feature but with the sharing of music, it didn’t do so well because the restrictions were ridiculous (you have it for 3 days or 3 plays which ever came first).
How would borrowing a book from a friend work on a Kindle?
Here is how I would like to see it work:
You sync up wirelessly with your friend’s Kindle; you look at their selection of titles and pick one to borrow. That book would transfer to your Kindle.
Obviously there would be some restrictions.
• Your friend can’t read that book on his/her device while I am.
• Once you have the book you can’t let someone else borrow it (because you don’t own it).
• You would have the book to read until you either finish it or in 14 days, whichever comes first.
• Then the book would delete automatically off your device and your friend would get some sort of notification that you either finished reading the book or that the borrowing period had ended. It would then return to your friend.
Books were created to share knowledge.
Everything digital is so easily shared now; why can’t I share a digital book?
2. One thing that is great about regular (paper) books is that you don’t have to charge them.
The Kindle is the first book ever that you have to plug in and charge.
Sure the charge lasts 4 days with the wireless turned on, and up to 2 weeks with it off. But what if you didn’t have to plug it in at all?
My solution?
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