Dear Brand New,

I love following your website, but please give me credit for discovering the ugliness and starting the conversation. 

http://leerubenstein.com/post/1517171851/no-joke-thats-the-new-urban-outfitters-logo

Thank you.

- Lee 

P.S. - If any of my followers feel like commenting on their post to let them know who really broke the news, I would very much appreciate it.