Why the new Gap Logo was the best social media campaign ever made.

attentionusa:

My theory: Gap knew it was a crap logo. 

Which is why they also knew that it would be get talked about…a lot.

How do I know they weren’t being serious with that 10-minute Powerpoint logo?

If they were serious they would have updated every single social media logo, email campaign header and info-graphic globally all at the same time. In store signage would already be on display and new gap hoodies would be available for me to purchase.

Why pay for a rebranding when the audience will do it for you?

Design websites around the world started contests to find a better logo. 

Fake changing their logo was the biggest hook they could throw into this big ocean of a Internet and every single designer bit the line.

- Lee

(update: They are sticking with old blue faithful, an opportunity missed in my opinion) 

Notes

  1. lorenza-taylor reblogged this from attentionusa
  2. cheap-logo-design-uk reblogged this from attentionusa
  3. undfreiber reblogged this from lee
  4. nicolehering reblogged this from choidevivre and added:
    i totally thought the same thing too and brought it up to coworkers but felt like a conspirator. wonder if they will...
  5. choidevivre reblogged this from attentionusa
  6. mattschwarz reblogged this from lee
  7. arkanciscan reblogged this from lee
  8. caewaiisar reblogged this from lee
  9. charlestheirishman reblogged this from lee and added:
    You make a good point Lee
  10. lee reblogged this from attentionusa and added:
    wrote this. enjoy :)
  11. attentionusa posted this