I just finished reading Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath.
If you are trying to build a brand, flesh out any sort of idea, or just get across a message, you need to read this book.
I finished it in 4 days.
side note:
I recently gotten into reading?… this hasn’t happened before… I never read books… maybe because i’m getting older…
next on my reading list: The Tipping Point by Malcolm Gladwell
Do you have any other books I should add to my list of Non-Fiction?

